ACON’s new cervical screening campaign empowers people to own their screening experience

Pharmacy box handed from health professional to person

ACON launches Own It, a new cervical screening campaign. The campaign aims to empower young women and people with a cervix to make their Cervical Screening Test their own, by choosing how to screen.

The campaign is based on the experiences of real people who have overcome barriers to cervical screening by choosing how their Cervical Screening Test is done.

Their choices include:

  • self-collection,
  • bringing a friend or support person,
  • inserting the speculum themselves,
  • finding a doctor they could trust,
  • talking to friends and family,
  • and educating themselves to address misinformation.

Focus testing showed strong interest in self-collection. This option was ‘new news’ for most people. Self-collection has the potential to prompt young women and people with a cervix to have a Cervical Screening Test, including those who are overdue or never screened.

Own It launches on Monday 16 January and will run through February. The campaign will include a mix of out-of-home, digital and social media, regional radio, and print media across NSW. The campaign is inclusive of all people with a cervix regardless of gender, sexuality, cultural background, or ability.

The Own It campaign is part of ACON’s Can We cancer programs brand. It is a partnership with and funded by Cancer Institute NSW.

If you’d like to order campaign posters (A3 or A4) for your practice or service email

View Own It campaign