Media release: New video campaign against elderly abuse
In an exciting addition to domestic violence prevention campaign We’re Better Than That, the Eastern Suburbs Domestic Violence Network has released a video featuring one of Australia’s leading voice over artists, Bill Conn.
“It’s very important to raise awareness of the different forms of abuse that older people can experience,” Bill explains, “There is help available and no one should suffer alone or in silence, talk to your doctor or health professional”.
The video, funded by the Central and Eastern Sydney PHN and created in partnership with Randwick, Waverley, Woollahra and Bayside Councils, and the Hope Believe Shine Foundation, promotes respect and healthy relationship strategies, and encourages family, carers and community members to be active bystanders and call out mistreatment when they witness behaviour that contributes to domestic violence.
In the video, Bill reflects on the actions we can each take to recognise, prevent, and speak out about neglect and violence against older people. He also highlights the importance of older people trusting their instincts and seeking support from friends and family when necessary.
Jodi Tweed, Manager of Community Development at partner organisation Randwick City Council notes, “It’s great to see a focus on the important and often invisible issue of domestic violence in the context of abuse of older people. Older women experience the double jeopardy of both gender-based violence and abuse of older people and often become invisible in our society”.
In the same vein, Bill concludes that, “Everyone has a right to feel safe and we all have a role to play to help others, We’re Better Than That’
If you or someone you know is affected by domestic violence, help is available. You can call NSW Ageing and Disability Abuse Helpline 1800 628 221.
The first series of We’re Better Than That featured influencers My Kitchen Rules star Colin Fassnidge, renowned actor and Playschool presenter Luke Carroll, Bondi lifeguard Bruce “Hoppo” Hopkins, and gained over 200k views.
The second series launched during Sydney Gay and Lesbian Mardi Gras with Drag Race Down Under contestant Maxi Shield, and also featured Paralympic swimmer and Order of Australia recipient Matt Levy, and Actor Benny Turland from Neighbours.
The videos are available to view on CESPHNs Youtube channel.
We would appreciate your assistance in distributing these important videos. Should you wish to contact Bill for comment or an interview, please contact firstname.lastname@example.org.